I was a part of the SMBW team mid 2019-March 2020. First hired as a beer bartender, word for around that I was a designer by trade. I joined forces with the head of marketing to roll out 3 beer label designs and some marketing collateral for events. These were my first beer labels created in this capacity. My history with package design and product design for liquor/cannabis came in handy regarding legal material and placement. Unfortunately, after the pandemic hit, we changed course. Still one of the best companies I’ve ever been a part of and proud to show in my portfolio of works. I got to use my eye for aesthetics, proximity, use of typographical elements, and go all out on custom illustration. For all the labels I did a thorough investigation from the whole team, from the front of house management, owners, sales team, and head brewers who made these awesome batches. They each had a story and I used it as my strategic foundation for coming up with BN and 50. 
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