Brand Identity & LOGO DESIGN
Brand Identity "Design" is the process in which we build all of your visual/contextual material and package it into one cohesive functional toolkit. The Logo is a primary part of this package and is the cornerstone of an organization/brand’s visual identity. The main goal is to produce a result that encompasses this visual identity that innovates and stands out in the marketplace. The road map to discovering these unique visual aspects is strategic research before the design phase begins.
With this in mind, I provide 3 different options for "Logo Only" and a 4th option for individuals who want a full "Brand Identity Design" package. Depending on your particular situation, the complexity of designs, deadlines, and budget will determine what the right fit is for you.
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What is Brand Identity vs Logo Only?
The short answer is in addition to a Logo you get more visual assets, brand guideline documents, and target audience messaging.
The process we take to form a full Brand Identity Package is similar to the prep work done for logo design. The difference is we take additional steps to go even deeper to discover the CORE attributes and direction of your brand's identity on a broader scale. We then use that baseline research to create any of the following depending on your budget.
*Marks
*Avatars
*Gifs
*Graphic Elements
*Patterns
*Textures
*Motion Titles
*Typographic Choices
*Messaging Copy
*Taglines
*Stylized Imagery
*Stylized Photography
*Usage Documents
*Brand Color Spec Sheet
*Logo Guidelines Sheet
These assets give you a solid toolkit that translates anywhere from print, web, social media, marketing, digital advertising, and more. As you can imagine the Brand Identity package is a valuable problem solver for many different scenarios in expressing the face of your business day to day.
In some cases, an organization is not interested in parting ways with its current logo or another large part of its visual collateral. In this case, we can tailor a scope of work that is specific to your needs.
Note of recommendation for Brand Identity Design Pacakages in these scenarios: When refreshing a startup's branding or an established business is rebranding altogether, unless there is a pressing reason to not re-design your logo or any other visual collateral, completing every phase of work in its entirety is highly recommended.
Ready to build your Brand Identity? Click below to Get Started.
Examples of Businesses that Utilized a Brand Identity Design Package