Fusion Web and Brand Design. The client was in need of a website as a central hub for their die-hard regulars and soon-to-be adopters. They wanted to tell their story and bring an identity to go with their existing logo and ownership regular vibe. We did a full brand audit and implemented a strategy for their core values and target marketing. Appealing to all not just local we took the Everyman Archetype approach, pulled for core discovery to frame a package of colors, fonts, graphic elements, and social media template materials.